Ten years of it. Credit card applications and online banking at TD, and now the enterprise data platform at Scotiabank that a few thousand people across the bank have to use.
A great product isn't the end goal. It's the means to one.
Every figure below comes from work that shipped.
| Figure | What it measures |
|---|---|
| 70% | Faster onboarding onto the enterprise data platform, after I designed and shipped a self-serve journeyScotiabank |
| 40% | Lower application abandonment in the digital onboarding funnel, via quantitative analysis and a steady A/B testing cadenceTD Bank · MBNA |
| 5 days | From first conversation to shipping online transaction disputes, mid-pandemicTD Bank |
| 35% | Fewer call centre inquiries as a direct result of thatTD Bank |
| 23% | Less data lake storage, through an archival solution my team builtScotiabank |
| 40+ | Source systems whose ingestion pipelines my team built, spanning several countriesScotiabank |
| 18 | People managed across two embedded pods, including three product managersTD Bank |
Both of these are older than my product career, and both feed back into it.
I help teams and players perform better using data — who to recruit next season, what the strategy should be, how the opposition actually plays. I am a certified analyst, I have done paid work for a league and for club sides, and I volunteer as product manager for an international cricket analytics hackathon.
A small dog sitting business in Brampton that I have run since 2011. Clients, pricing, scheduling, invoicing, seasonal cash flow — all of it, for fifteen years.
It is the reason I have specific and fairly unromantic opinions about what a small business owner actually needs from a bank.
If you are working on onboarding, activation, or a data platform nobody enjoys using, I would like to hear about it. Same goes if you just want to argue about cricket numbers.